What’s HOT and What’s NOT?
What’s HOT? – Wellness Industry
What’s NOT? – Traditional Business
Five years ago, in the first edition of The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called “wellness.” Today, that industry has grown to $500 billion, and it’s just getting started, offering even greater entrepreneurial opportunities.
The Wellness Revolution was the “shot heard round the world” for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.
While the first edition was largely focused on large $100 million wellness companies, The New Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, and other wellness professionals. For those in one of the largest segments of the wellness industry, there is a new chapter called “Direct Selling: How to Get Started.” The New Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of “sickness industry” food companies such as McDonald’s and Wal-Mart making huge investments in fresh and organic foods.
The New Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the U.S. and other developed nations. Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising healthcare costs that threaten their very existence.
One seventh, $1.5 trillion, of the U.S. economy today is devoted to the healthcare business, what Paul Zane Pilzer refers to as the “Sickness Industry.” However, by the year 2010, an additional $1 trillion of the economy will be devoted to products and services that keep us healthy, make us look or feel better, slow down the effects of aging, and prevent diseases from developing altogether. The implications of the shift to proactive wellness are far reaching from health to beauty to food to medicine.
In 1908, Henry Ford’s Model T launched the trillion-dollar automobile industry. In 1981, IBM’s PC launched the trillion-dollar personal computer industry, which grew so fast that PC sales surpassed U.S. auto sales in only ten years. The TRILLION-DOLLAR industry of the twenty-first century has arrived, and it promises to similarly revolutionize our lives and offer entrepreneurs and investors the opportunity to amass great fortunes.
This next big thing is the WELNESS industry, and The Wellness Revolutionshows you how to state your claim now while the market is ripe.
In The Wellness Revolution, best-selling author Paul Zane Pilzer—a world renowned economist, lay rabbi, presidential advisor, college professor, and entrepreneur—shows you how to tap into this next trillion-dollar revolution. Already a $200 billion business, with most of its revenue coming from vitamin sales and health club memberships, the wellness industry is just now taking off. In just ten years, an additional $1 trillion of the U.S. economy will be devoted to providing healthy people products and services to maintain their health.
Whether you’re an entrepreneur, investor, or distributor, Pilzer will show you how to get in on the ground floor of this burgeoning industry by explaining:
• The scope and potential of this budding business
• Why the $200 billion in proven demand is only the tip of the iceberg
• How to maintain demand for your wellness products and services
• How to identify new markets, such as Wellness Insurance
• How to make your money in wellness distribution
• How to utilize your assets to choose your best wellness opportunity
• And much, much more
In The Wellness Revolution you’ll learn how several entrepreneurs have already built $100 million wellness businesses—people like Steve Demos of Silk soymilk or Jill Kinney of Club One fitness—and why their success is just the tip of the iceberg in this emerging $1 trillion industry.
The wellness industry is on the verge of changing our lives as much as did the automobile and the personal computer. Learn how to reap the benefits of this pervasive and eternal industry with the step-by-step, fortune-making plan detailed in The Wellness Revolution.
So, are you following the trend?
The HOTTEST Trend today and soon to conquer the world.